Anthem a new exciting and stirring music magazine that celebrates and promotes current artists in the music industry. The name Anthem summarises the fact that this magazine will feature musical content. At the same time the name symbolises that the magazine will become known throughout the nation just like its national ‘anthem’, it will sound-off loud for all to hear.
There is a brand new generation of artists with great talents that just want to burst out and make it big. These artists have a strong determination to make an impact on the world and these are the type of people I would enjoy having featured in my magazine and something I know the readers would enjoy reading about in Anthem magazine.
The magazine will be distributed monthly at a price of £2.50. It will be available for purchase at all large newsagents and supermarkets like Tesco, Sainsburies and WHSmith. It will also be available in most music retailers. The readers will also have the option to the magazine via the magazine’s website www.anthem.co.uk or through post.
Anthem is primarily a music magazine, which will be reflected in its content. The magazine will include content like interviews with new up and coming bands; reviews of gigs, albums and singles; inspiring articles of bands that have made it and want to share their experiences with the new generation. There will also be the reader’s favourite artist profiles thus the magazine will fulfil the general interests of its readers. Articles will include things like top 10 songs of the month and feature articles on one specific artist along with competitions, reviews and music news. The readers like live music so the magazine will also include news of up and coming gigs. The magazine will also occasionally commemorate a specific time in history where rock was embraced all around the world thanks to artists like Elvis and The Beatles.
As a magazine, Anthem promises to deliver information on the latest music news on artists, albums, gigs and competitions. Anthem also promises to entertain its audience will excusive interviews and inspiring stories of successful artists that hope to inspire the readers to follow their musical dreams. The magazine will also promise to reward its readers for staying faithful and continuing to purchase the magazine. Once in a while, the magazine will have some kind of cover mount, such as a code for a free download, CDs of featuring tracks by current artists, or smaller cover mounts like guitar picks. The CD's could sometimes be by 'yet to be discovered artists', that the magazine is helping to promote and pull in readership that is looking for new sound, at the same time helping to support the aims of the magazine. Some of the artists we are looking forward to presenting are The Foo Fighters, My Chemical Romance, Gorillaz and Simple Plan.
There are also chances for readers to win prizes with each issue of the magazine. Some might give the opportunity to win tickets to gigs, others might give the readers the chase to become VIPs at a concert and meet their favourite artists and everyone has a chance to register with the website to receive all of the up to date information and exclusive offers.
This magazine believes that it is important to celebrate music because it is such a dominant part of our lives. It will feature a range of artists, but just because the music industry tends to be dominated by males does not mean we will limit the content to mostly males because we believe that females have had the same impact in the music business as men, so there will be articles of female artists that will not try to de-feminise.
The magazine will encourage the reader to embrace their musical side and feel uplifted enough to help them recognise their own strengths and potential.
The style of Anthem can be described as unique and modern with a touch of youthfulness and free spiritedness. The readers will find it stylish and informative, but also that it can be friendly and almost childish at times to show off a slightly juvenile side. The style of my magazine therefore matches the style and qualities of my audience ensuring that they can feel that they can relate whilst enjoying reading the magazine.
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