The readers of my magazine are both male and female between the ages of 16 and late 20-ies. They have a range of different qualities that when put together allows them to be unique with their own scene of style. The readers are sociable and are not afraid to strike up a conversation which shows off their confidence and general interest in current events. They have their own vision about music and are not afraid to promote it, but also accept that others have their own visions and respect the diversity. The target audience are not the type to follow fashion trends and instead wear clothes that express their personality and possibly point towards their interests. They believe that fashion is not a way of developing their uniqueness and not about following the crowd.
Since the age range is so wide, some readers might still be in education or working on their degree, so they will not have a lot of disposable income. They are hard workers, but always try to find time where they can brake away from their routine and have some time for themselves.
The group of readers that have finished education are settled in a secure job with good income that lets them treat themselves on a regular basis. They like their jobs because it’s not just pencil pushing, but where they can express themselves and give ideas that are rewarded for their contribution. Because of the good income, they are able to feel independent and secure. Some of the target audience may be in a long-term relationship, but they choose to live alone because they don’t believe in the old fashioned ideas of what a relationship should be like.
The readers of my magazine have a common interest of trying out new things and having new experiences. They love making spontaneous decisions to add a bit of excitement to their lives and hate the feeling of boredom. They love being with their friends and going to pubs and clubs to have some fun and meet new people. They enjoy exercising and eating a healthy diet, but sometimes forget about those things and end up indulging themselves with fast food like pizza and chinese and having lazy nights in watching their favourite TV programmes like ‘X-Factor’, ‘MTV’ and ‘True Blood’ or ‘Hollyoaks’.
Their not really interested in shopping but love cycling and occasionally participating in hiking or paintball to fuel their want for excitement and danger. Some of the target audience may even be aspiring musicians and even play a musical instrument like guitars or keyboards, and try to buy music magazines as often as they can to keep up with the music news.
Music is a passion of the target audience, and one that they are proud and serious about. They listen to music on a daily basis and can’t think of a time where music is not accompanying them through their day. Weather they are listening to their iPod whilst on their daily commute or watching their favourite music channel when they get home, or even listening to the radio as they drift off to sleep; music plays an active role in the reader’s life. The readers enjoy listening to live bands, and are always the first to buy tickets to their favourite concerts. They listen to mostly rock style music because it can both excite the audience and the soft rock can be a nice way of ending the day.
The reader likes listening to old classic rock bands like Queen, The Beatles and Elvis, but they also enjoy the sound of current rock bands like Simple Plan, Arrowsmith and Metro Station. They like these artists not just because of their music, but because of their refreshing and inspiring confidence and uniqueness.
The readers of my magazine are currently reading other magazines like Kerang, but are looking for something that is more laid back with a wider range of artists. But the target audience also like reading non- music magazines like Empire because movies are another thing that happens to give them joy and pleasure. They enjoy horror, action and comedy genres the most. They prefer watching these movies with friends, but will occasionally curl up in a soft couch and watch them at home. They are also constant internet users and like to spend some of their free time on social networking sites like Facebook and Twitter, watching videos on YouTube and even playing video games by themselves or with online buddies.
No comments:
Post a Comment