Preliminary - Target Audience Profile

My target audience for the school magazine will be between the ages of 16 and 19 which will place then in 6^th Form. This magazine will be aimed at both males and females. My target audience are currently in full-time education, some of which may be looking for or working in part time jobs, or be involved in some form of voluntary work. Since they are students, their income is limited and they still receive money from their parents. A part-time job would also give them more independence and financial freedom, which they crave at this age.

Some of the hobbies and interests my target audience might engage include: sports, like football, rugby and tennis; socialising and enjoying an active nightlife; learning to drive and working towards getting their licence; listening to music and creating playlists; going to the cinema or gym in their spare time; shopping for the latest fashions and possibly even getting involved in clubs or performance groups. At this age, they would be going to all the newest and popular movies, most of which would be horror or action adventure. They love listening to their music which can be a mix of styles from pop and rock, to indie or metal. Another interest that this age group would certainly be engaged in is social networking on sites like Facebook and Twitter where they would chat to their friends and share photos or videos.

This gives them friendly and sociable personality traits. They would be intelligent and keen to learn, hard workers who always try their best. They have a great sense of humour and a bubbly personality, which gives them a positive attitude towards learning and a curiosity to find out more.

They understand that education is a way of excelling and achieving their life goals, so one of their needs is to receive guidance on how to cope with their studies and exams to be able to achieve. They would need advice on how to balance their home/social lives with their school lives. They need help with deciding what they want to do after 6^th Form, whether to go to university, find a job or to become an apprentice.

The ways in which this magazine will be used by the target audience will be to help them improve the way they look at education and help them organize themselves for a new school year.